| (REF: AB193) Retailer of Adult clothing, sex aids and fetish products |
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| Seller Reference: |
AB193 |
| B4S Reference: |
17353 |
| Asking Price: |
£350,000
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| Net Profit: |
£110,000 |
| Sales Revenue: |
£450,000 |
| Number of Staff: |
Send enquiry for more details. |
| Established For: |
Send enquiry for more details. |
| Ownership: |
Leasehold |
| Location: |
North London, North London, United Kingdom |
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This unique business was founded by the vendors in 2000. After a year in a small retail unit, they moved to their current premises in North London in 2001. With a name from the beginning for stocking fetish clothing, sex aids and equipment at the more extreme end of the market, the business has grown rapidly and built-up a loyal customer base of regular clients and referrals. The product ranges on offer tend to appeal to the male sector currently, although there is now an exceptional opportunity to move into the female marketplace.
The business has an on-site manufacturing division which produces an in-house range of clothing and bespoke equipment made to order. The product range is constantly being further developed with customer input, enabling the business to be at the forefront of the industry. Bringing the manufacturing in-house has also led to a dramatic increase in profit margins achieved. The trade name of the business, and the clothing range label, have an excellent reputation in the marketplace for quality of workmanship and detail. Over the years the company has built a tremendous number of patterns for future manufacture which has taking time and investment. These patterns in themselves are conservatively valued at around £20,000.
The business has very limited competition in the UK and across Europe. A number of key ranges are imported from the US, and the retail operation received regular visitors from continental Europe and further a field. The business currently receives the majority of its revenue from retail customers, although there is an extensive on-line presence across a number of domains with a full catalogue offered mail order. Although trading in the adult marketplace, the business does not need to adhere to any particular licensing as they do not stock adult magazines, DVD’s or restricted material.
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Property: |
Leasehold |
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Lease Terms: |
The business premises occupies approximately 2,200 sq ft, with 600 sq ft devoted to manufacturing space, and the remained as a large retail area. There are a number of fully fitted rooms for display areas.
There is 1 year left on a fully renewable lease, allowing for renegotiation. The current annual rent is around £29,000, with business rates payable circa £9,800. There is a unit to the rear of the premises which is due to become vacant, and may be of particular interest to new owners for expansion.
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Current Rent: |
current annual rent is around £29,000, |
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Living Accommodation: |
No |
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On launch the business conducted numerous advertising campaigns in lifestyle magazines, Fetish and Gay Press. They were also featured and still are in Time-Out London. There has been a great deal of PR over the years, with the shop and products detailed in many Television programmes . There are 5 websites detailing the entire catalogue of stock, with each website optimised for search engine rankings. The business now receives a lot of recommendation and referral from past and present customers. |
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The business is very well placed for future growth in a number of directions. Whilst there has always been a focus on the male marketplace, with recent movements of retailers focusing on the female customer, the business can easily move into this area. The owners of the business are confident that by moving into the female marketplace, overall turnover could be doubled in the next few years. The manufacturing operation can handle a move into female clothing and attire, without a great increase in overheads.
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The vendors are agreeable to a period of training and handover for the successful transition of operations to new ownership. |
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After many years in the business, and with recent health issues affecting the partnership following a traffic accident, the vendors feel it is time to hand the business over to new owners with fresh energy levels to take things forward. |
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Is this a home-based business? |
No |
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Can this business be relocated? |
No |
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Is this business part of a franchise? |
No |
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Monday – Saturday: 11:00 am – 7:00 pm
Sunday: Closed
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The business employs the 2 vendors as full-time Directors responsible for all overall business administration, operations and day-to-day management. In support full-time are a Sales Manager / Web Administrator, Mail Order Manager, and 2 clothing manufactures. The manufacturing division also employs a part-time seamstress and a self-employed designer / manufacturer. |
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