Specialist publisher and manufacturer of diaries for the restaurant For Sale in the UK- Business 4 Sale .co.uk

Business Summary

Developed as a result of identifying a definite gap in the marketplace, particularly for the efficient recording of restaurant bookings, this business is now firmly established as the leading publisher and manufacturer of ‘organisers’ for the hotel and restaurant trade in the UK. Although this business also supplies ordinary diaries, it is much better known for its restaurant table booking diary as well as diaries for hotel room bookings, visitors books and hotel register books.

Following a brief test marketing exercise which highlighted a number of issues which were solved as a result of the current Owner’s career and extensive experience in the Book printing industry, this business was launched in 1987. Appreciating that the products it supplies are often one of the very first elements of a restaurant or hotel a customer comes into contact with, but perhaps most importantly the period of time the products are in use and their frequency of use, this business manufactures to the very highest specification possible. As a result, this business can name the vast majority of restaurants found in any Good Restaurant Guide and several celebrity chefs within its extensive Client list.

This business has a clear understanding of the hotel and restaurant trade and ensures that the products not only look good but have all of the essential functionality required for maximum effectiveness and efficiency. Along with an every day lunch and dinner planner to keep an Owner or Manager and staff organised, the restaurant table booking diary includes a section for function bookings and larger parties. Clearly laid out on purpose-made paper, the diary is hard-back bound by hand before being personalised with a restaurant's name. The hotel room booking diaries – including variants for smaller and larger size hotels and Guest Houses are no less impressive, facilitating the recording of the details of all guests as required by law in the most stylish manner. All can have the name of the establishment gold foiled on the front cover.

Property Information

	Property:	No Property Included

	Lease Terms:	The business must be relocated.

	Living Accommodation:	No

Competition

Well established, this business has invested little in marketing and advertising in recent years. It has invested in trade press advertising in the past, but its main investment now is a very well designed and informative corporate brochure. The business has a database of approximately 6,500 named individuals but limits its marketing activities to the previous year’s purchasers only.

The business also has a well designed, informative and easy to navigate website that performs well in all the major search engines for all appropriate search topics. By far its most cost effective form of marketing however is the strong word of mouth recommendation this business enjoys, testimony to the outstanding reputation this business and its products have in the marketplace.

Growth Potential

N.A

Support and Training Offered

The current Owner will provide every assistance to ensure a smooth transfer of the business to new owners.

Reason for Selling

This is a genuine retirement sale.

Other Details

	Is this a home-based business?	No
	Can this business be relocated?	Yes
	Is this business part of a franchise?	No

Summary of Business Hours

N.A

Summary of Staffing

The Managing Director/Owner is responsible for the entire operation of the business. A sub contractor, for a nominal sum, updates the key calendar dates required for each year’s edition.

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