THE BUSINESS : Established by the current owner, as a ‘sole trader’, in 1998 and incorporated in December 2011. The business revolves almost entirely around the process of powder coating – some of which activity (depending on metal type, etc.) requires shot blasting. Only a relatively small amount of miscellaneous other work – stove enamelling, wet spraying and shot blasting only – is also undertaken. The business prides itself on providing a professional, reliable and high quality service for which it has justifiably earned an excellent reputation, as it also has for providing ‘value for money’. (The latest price increase was implemented in February 2014). Consequently, it will be no surprise to the reader to learn that the business has a database of about 40 customers (including many who have long standing relationships with the subject business), most of whom place regular orders. In addition, there is custom from casual and one-off clients.|
The business provides its services to customers throughout the South West, although the majority are located within a radius of about 25 miles of the subject company’s business premises. There is a wide range of customer types – from engineering and manufacturing businesses to self-employed individuals, craftsmen and the general public – and the business caters for almost any order size from regular contract work to one-off jobs. Product treatments are available for such as engineering components, metal fabrication, bicycle frames, wheels, gates, railings, etc., etc. – the list goes on and on! Moreover, the business benefits from having highly skilled, friendly and knowledgeable staff who are able to help customers find appropriate product treatment solutions to meet their individual requirements.
Generally, customers take their products to the subject business’s premises for process treatment, but the business does provide a collection and delivery service for certain customers (depending on the quantity/value of the work involved) including those customers who do not have appropriate transportation. About 40% of the total trade is reliant on this additional service, the cost for which is built into the product treatment pricing.
The business does have its own website but, other than the very occasional advertisement in support of the likes of a local charity or sports club (costing less than a few hundred pounds per year), no marketing is undertaken. This, of course, is due to the fact that the business enjoys such a good reputation and is able to rely on sufficient regular and repeat trade from its long standing and returning customers, as well as from recommendations and referrals, that it has no need to spend money on promotional activity. However, a new owner may naturally wish to review this policy if his/her objective is to significantly further expand the business.